TekEdge has well understood the challenges, constraints & market dynamics that ISV's in Tier 3 & Tier 4 segments face during their time to market situation.  In its constant endeavor  to bring better predictability of sales & adopt business models that are more accepted with the changing times in the economy, TekEdge  decided to foray into the market by offering OEPS solutions for SME’s to cut short long sales life cycles, negate competition, improve top line growth, expedite business decisions, ensure predictable business QOQ , better control of sales with associated service agreements and help the customer centric team team to focus on business benefits.

TekEdge's understanding of the ISV's business is as follows 

• Many of the ISVs in India are still mid-sized but already demonstrating high revenue growth.  

• ISVs are still below the radar of most international vendors but may grow in terms of vehicles of influence into the end-user segments they address.

• Initially ISV’s predominantly spend 80% of their investments on resources including technical man power, technology, product, functionality etc & at the time to market situation are left only with 20% of their mobilized investments on Sales & Marketing. 

• ISV business is 20% product, technology & 80% market reach, penetration, sales & revenues. These parameters are grossly missed & hence many a time we see that the Product Development Life Cycle & Market Development Life Cycle is not complimentary.

• ISV’s also suffer from attracting the right talent in Sales & Marketing & this is one of the reasons as they continue to have low end sales.

TekEdge's OEPS services are aimed in addressing the 80% of ISV business needs by giving a major thrust to their Sales Eco-system with end to end sales consulting through its innovative solutions which have been discovered & designed to not only create markets but help in increased visibility & valuation for innovation & creation of IP. 

The CEO of TekEdge says “ In my practical experience of having managed large sales teams I learnt that what is more important is not to “Control the team’s daily activities” but to “Control the sale” by focusing more on action by adopting scientific tools to predict & improve the probability of business. Logging data into a CRM system is not the key to success but creating a positive Sales Eco-system that transforms individuals to perform, excel & make a difference in their areas of operations is the current need ”.